Josefa

BRAND STRATEGY

Mexican clothing store, dresses and accessories made 100% by hand by artisans. We did the brand style, graphic design and photo styling, and developed a brand strategy for the social media campaign, the objective was that everyone should use Mexican traditional outfits not only on Mexican events, but making it part of their everyday.

We created this lettering and logo design. The flower is an iconic symbol of their famous patterns used in most of their clothes. We used mexican pink, and a femenin style to remark women’s work and strength.
Josefa

 

 

Josefa
Josefa
Josefa

 

 

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